About the Compare Group
The Compare Group is a trading name of Michalvi Empire LTD (registration number HE 493986, Cyprus). We operate the following comparison and review websites:
| Site | Category | Affiliate type | Regulated content |
|---|---|---|---|
| comparefx.co | Forex | Forex broker affiliate + IB | Yes — EU MiFID II / ESMA |
| smartings.compare | Smart rings | Consumer product affiliate | No — consumer electronics |
| rings.compare | Smart rings | Consumer product affiliate | No — consumer electronics |
How we earn commissions
CompareFX (forex broker comparison)
CompareFX participates in forex broker affiliate and introducing broker (IB) programmes. When you click a "Compare" or "Visit broker" button on this site and subsequently open a trading account or make a deposit, we may receive a commission or revenue-share payment from the broker. The commission is paid by the broker — never by you.
Important: Affiliate relationships with forex brokers do not influence our regulatory tier assessments, spread data, or rankings. Brokers are scored using the same objective criteria regardless of whether an affiliate agreement exists. Our methodology is published at /methodology/.
Smartings.compare and rings.compare (smart ring comparison)
These sites participate in consumer electronics affiliate programmes. Brands currently included include Oura, Samsung, Ultrahuman, and RingConn, primarily through Amazon Associates and direct brand affiliate programmes. When you click a link labelled "Buy at [retailer]" or similar and make a purchase, we may earn a small commission. This does not change the price you pay.
Rings that are included in comparison tables because they offer strong objective specifications — not because of affiliate arrangement. Where a product has a higher-value affiliate commission, this is not used to influence its ranking or editorial score.
Our editorial process
Independent scoring first. Every broker and product is scored using our published methodology before any affiliate relationship is considered. Scores are calculated from publicly available data sources, not from broker- or brand-provided materials.
Affiliate agreements do not determine rankings. A product can be included in our comparison tables without an affiliate programme. A product with a commission agreement is not ranked higher because of it. If our data says a non-affiliated broker is better, it ranks higher.
Paid placements are labelled. If we accept a paid placement (sponsored listing, featured badge), it is explicitly labelled "Sponsored" or "Featured partner" and separated from organic results. We do not currently accept paid placements on CompareFX.
Data is independently verified. Spread data, minimum deposit figures, and leverage limits are cross-checked against broker platforms and regulatory registers on a monthly basis (forex) or quarterly basis (consumer products). Outdated data is flagged with a "last reviewed" date.
Legal basis and EU compliance
This disclosure is published in compliance with:
- EU Directive 2000/31/EC (e-Commerce Directive) — requires clear identification of commercial communications
- EU Directive 2005/29/EC (Unfair Commercial Practices Directive) — prohibits misleading commercial practices
- Cyprus Law L.103(I)/2007 (implementing EU consumer protection directives in Cyprus)
- ESMA Guidelines — MiFID II social media guidance on disclosure of conflicts of interest
- FCA Consumer Duty — referenced for UK audience guidance on fair treatment and clear communication
- ASA / CAP rules — UK advertising standards on affiliate content labelling
What we do not do
- We do not accept payment to change a review score or ranking
- We do not suppress negative findings about a broker or product in exchange for an affiliate arrangement
- We do not make income guarantees — no page on this site claims you will make money from trading or any other activity
- We do not publish reviews without disclosing if an affiliate relationship exists
- We do not hide affiliate links — all tracked links either use a
/go/path or are clearly labelled
Questions about our affiliate relationships? Contact us at michalvi@michalvi.com. We aim to respond within 2 business days.
Frequently asked questions
Does having an affiliate deal mean you recommend a broker you would not otherwise?
No. A broker must pass our baseline regulatory checks (Tier-1 regulation, segregated accounts, EU-compliant leverage caps) before we consider listing it at all. Affiliate revenue is earned after these criteria are met — not before.
Do you get paid more if I deposit more?
Some IB programmes pay on a revenue-share basis, which means the commission may vary with trading volume. This structure is disclosed within individual broker review pages where applicable. It does not affect our editorial scoring.
Are there brokers on CompareFX with no affiliate relationship?
Yes. Several brokers appear in our comparison tables with no affiliate agreement in place. They are included because our data shows they are relevant to the comparison, and we believe excluding them would harm the accuracy of the table for our readers.
How do I tell if a link is an affiliate link?
On CompareFX, tracked affiliate links route through /go/[broker-slug]. Direct links to broker pages (for review citations, regulatory register checks, etc.) use the broker's direct URL without tracking. On smart ring pages, affiliate links are labelled with the retailer name and may include tracking parameters.
Last updated: 6 July 2026 | Next review: January 2027 | Michalvi Empire LTD (HE 493986)